In order to measure the attitude expressed within a text, our system uses the semantic differential to categorize words based on their connotative meaning. A semantic differential scale is a list of opposite adjectives, and it is a method invented by Charles E. Osgood, Ph.D in 1957 in order to measure the connotative meaning of cultural objects.
Charles Osgood, together with his colleagues, performed a factor analysis of large collections of semantic differential scales and found that there are 3 recurring attitudes that people use to evaluate words and phrases: evaluation, potency, and activity. The adjective pair "good-bad" best defines the evaluation factor. The "strong-weak" adjective pair defines the potency factor, while the adjective pair "active-passive" defines the activity factor.
Emotions can be described as consistent responses to internal or external events which have a particular significance for the organism.
The six basic emotions
They consist of a coordinated set of responses, which may include verbal, physiological, behavioral, and neural mechanisms. It is generally considered that emotions are both biologically given and a result of evolution because they provided good solutions to ancient and recurring problems that faced our ancestors.
Representational systems, also known as sensory modalities, are a model from neuro-linguistic programming that examines how the human mind both takes in data and then processes and stores information. Information is categorized as if it is processed through the five senses when taken in and then internally analyzed, coded and stored as a sensory representation.
Clearly there are five possible sensory modalities: visual, auditory, kinesthetic, olfactory and gustative. Considering that inside their minds people may also ‘talk to themselves’, another category that can be added to the way information is processed and stored is self-talk, also referred to as rational, due to the fact that it is frequently used to interpret from a rational and logical standpoint.
WHAT OUR CLIENTS ARE SAYING
''By using IntenCheck text analysis services for our customer reviews, we now can understand better true customer feelings towards our products and services, as well as to predict some buying behavior. This has allowed us to reveal the hidden insights and make specific actions towards the improvement of our brand."
Restaurants chain, USA
We used InteCheck engine to optimize our customers' journey. The analysis provided us with an invaluable actionable insight in regards to our customer service quality, by correlating this with the sales conversion rates and improving it further by implementing into our everyday workflow. We never thought it would be possible to have a deep understanding and have a clear picture of our overall business performance. We now understand "why" and "how to" increase performance and effectiveness of our sales agents. This resulted in automated performance measures and KPI and saves a huge amount of time for managers. IntenCheck had a very positive impact on our sales performance and we are very happy with the results.
Managing Director, 4Team Corporation
"I’ve had the chance to try out this technology at an early stage, and I must say I’m really impressed. It’s such an incredibly powerful communication tool."
President of SuccessEngineer.org
“Great program! I’ve just tried it and I like it already!”
“I have tried this technology for several purposes – communication with Society’s partners, public presentations and teaching – the system works perfectly and is of unquestionable value.”
Arturas Slobinas, MD
President of Society of Hematology
“It is a very nice piece of software. So far, it all seems working pretty well, good job. Very nice to see that principles and knowledge are so well weaving in this program. We have the technology to build our future. Good job so far.”
“I learned that communication is never about the products or services we try to sell, rather the right approach used to speak with customers. Incredible analysis done by IntenCheck not only allows to find flaws in your own emails but also describes a great picture of prospects’ communication style that allows to adapt and communicate with them more closely.”
Head of VIP Sales
"IntenChek is an impressive text analysis technology that can be used not only for professional communications but also for scientific publications."